Case Studies

Authority
 in Action

How B2B companies are using the Own the Answer framework to become the authorities AI systems cite.

How a 100-Year-Old Manufacturer Became the Authority Google's AI Cites First

  • Went from buried on pages 3–5 to #1 organic rankings for core product terms
  • Earned citations in Google AI Overviews and Knowledge Panels for the first time ever
  • Outranked a national competitor in organic search
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Beating National OEMs to the AI-Generated Answer

  • #1 organic result for "pressure calibration services"
  • Cited in Google's AI Overviews and "People Also Ask" for on-site calibration queries
  • Took the top local search spot ahead of national OEMs and its parent company
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Winning the #1 Local Answer in 17 Markets Across 7 States

  • #1 Google Places ranking in all 17 locations
  • 328% increase in Maps impressions year over year
  • 236% increase in business profile interactions
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B2B Manufacturing

Instrument Calibration Solutions (ICS)

  • AI answer inclusion for calibration queries
Challenge
ICS needed to establish authority in the instrument calibration industry—a complex B2B space with highly technical buyer questions.
Results
  • Achieved top search visibility for key calibration queries
  • Included in AI-generated answers for industry-specific questions
  • Established as a cited authority in calibration services
  • Built content infrastructure for sustainable authority growth
B2B Technology

ITEN

  • AI search presence established
Challenge
ITEN required improved authority signals to compete in AI-driven discovery within their technology niche.
Results
  • Strengthened authority signals across discovery platforms
  • Established AI search presence for key topics
  • Built structured content architecture for authority compounding
  • Improved competitive positioning in AI answers
B2B Manufacturing

Brechbuhler

  • Authority roadmap implementation
Challenge
Brechbuhler needed a comprehensive authority roadmap to position the company for long-term AI discovery success.
Results
  • Authority roadmap designed and implemented
  • Content strategy aligned to revenue-weighted priorities
  • Expert content infrastructure established
  • Foundation for authority compounding built

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